In the festive anticipation of Christmas, the theme of gifts is one of the most current. One option is a BOOK. The book industry is running a campaign to promote the idea. It is entitled "Buy 1 book. Give it away for Christmas. Publishers call this a gift with a cause, because they believe that the book remains a lasting gift, and buying it helps the survival of the industry.
"The initiative managed to unite the book industry in a common cause, to send valuable messages to society and to acquaint readers with the large family of the book and the role of all those involved in the book`s road", said Victoria Biserova - publisher and initiator of the campaign.