Few people know that the first three digits of the barcode of each item indicate the country of origin.
The Bulgarian prefix is 380 - with a quick check of the barcode, everyone can recognize the origin of the product and make sure it is made in Bulgaria. To do this, consumers need to turn over the product in their hands and find out where it is made.
The Association of Agricultural Producers believes that the campaign can be seen as an easy challenge for every consumer, but with a massive joint effort, changing consumer habits can become a powerful impetus for the Bulgarian economy.
"I choose 380" is an initiative of the Association of Agricultural Producers in Bulgaria, with the support of the Ministry of Agriculture, Food and Forestry.